Exhibition Stand Attraction & A Little Marketing Magic.
Matt has used magic as an exhibition stand attraction to promote companies and their products in every major exhibition centre in the UK and at many throughout Europe (including exhibitions in Brussels, Monaco, Prague, Hanover, Amsterdam etc). He has promoted all sorts of products and companies, from fire extinguishing systems to labelling ink, annealing machines to insurance, paper to taxis, coffee machines to bridging loans, and numerous software products too, to list a few. Matt has promoted companies with just 2 staff on the stand to others with 20+ staff. Some stands with very limited budgets and others that will spend hundreds of thousands of pounds on an exhibition.
As an exhibition stand attraction there are a few different ways that Matt typically works. He would be happy to discuss your exhibition aims and how he would fit within these. Is it a product launch? A networking event? Raising brand awareness? Is data capture a priority? etc. It’s very helpful if a company has exhibited before to have information like the number of leads generated. That way it’s possible to put a good measure on the difference Matt makes.
A Stand Attraction Vs Doing Nothing.
An observation from a lot of exhibitions… at most, visitors can walk throughout the isles and almost never be approached by an exhibitor. Nor will they be overwhelmed by a gimmicky stand “attraction”. However, while your competitors stand and chat with themselves, and your staff are experts at what they do but reticent to try to stop people, Matt is highly proactive. He works tirelessly to stop people as they pass by. He uses magic, often making them laugh within seconds, and quickly qualifying if they are potential customers and passing them on to your sales staff if they are. This process is part stand attraction, part qualifier (eliminating time-wasters), part lead generator.
Incidentally, if your sales team are busy Matt will keep them entertained until someone is available to talk business (if your salesmen are engaged and a potential customer walks by as a result, that single lost opportunity may have made the investment in hiring Magic Matt worthwhile!). For your information, stopping people can be as simple as saying “Hello”. And then asking “Is there something you are looking for at the exhibition?” You’d be surprised how many times the reply is exactly what the company Matt is working for does, but the visitor didn’t know. They would otherwise have walked straight past. And Matt usually makes them smile or laugh within seconds with a quick magic trick. It disarms people’s natural reservations.
CALCULATE YOUR EXHIBITION COSTS
“What is the ROI for exhibiting?” This is notoriously difficult to calculate and Matt will help you to maximise this, partly by helping you to minimise any missed opportunities, and by attracting attention, by making your stand, products and company name more memorable, by building audiences when the footfall is good enough, by delivering USPs and product information, and all with magic and a touch of humour – the magical ingredient to your marketing mix.
If you are an exhibitor or thinking of exhibiting here is a basic excel spreadsheet to help you look at the costs and returns involved.
If you are exhibiting, or thinking of exhibiting, here’s a quick recommendation. A conversation with John Blaskey at The Exhibiting Agency could be very worthwhile. “Optimising Trade Show Performance” as he puts it. He’s excellent. Your stand may well be be hugely more successful with his input.
Additional info to add: Magical give-aways and driving visitors to your web site.